Looking to upgrade your lash game in 2025? Whether you’re after dramatic volume, natural definition, or a touch of bold color, we’ve got you covered. Mascara is one of those magical beauty tools that can instantly open your eyes and transform your look—and with so many exciting formulas this year, choosing the right one can be a thrill!
In this roundup, we’ve handpicked the top 10 mascaras that are making waves in the beauty world. These mascaras combine quality, innovation, and impressive results, so no matter your lash goals, there’s something on this list for you.
10. YANQINA Volume and Length Mascara
Want dramatic lashes without breaking the bank? YANQINA delivers impressive volume and length with a formula that resists smudging and stays put all day. Its waterproof design is perfect for long wear, yet it’s gentle on sensitive eyes. Great for daily glam or all-night events!
9. Luxsea Waterproof Colorful Mascara
Add a little fun to your makeup routine! This colorful mascara set comes with 7 shades—including blue, violet, and red coral—so you can play with bold looks or subtle accents. It’s waterproof, long-lasting, and great for festivals or adding a pop to your everyday glam.
8. Daeuwiutr Liquid Lash Extensions Mascara
This one’s all about giving you the look of lash extensions without a trip to the salon. It builds beautifully with each coat and features a precise wand for clump-free definition. Great for anyone who loves bold lashes that still look natural and feel light.
7. Max Factor False Lash Effect Waterproof Mascara
A drugstore legend! Max Factor’s Liquid Lash formula and densely bristled wand create a voluminous, false-lash effect. It’s ophthalmologist-tested, making it a solid pick for sensitive eyes and contact lens wearers. Plus, it’s totally smudge-proof!
6. YOU Lashtension Enhancing Fiber Mascara
Fiber mascaras are big in 2025, and this one does not disappoint. It boosts both length and volume without the heaviness. The formula is long-wearing and waterproof—perfect for workdays or sweaty workouts. Best part? It won’t flake or smear.
5. Milk Makeup KUSH High Volumizing Mascara
This cult favorite is back with a bang. Infused with hemp-derived cannabis seed oil, KUSH conditions while delivering mega volume. It’s buildable, doesn’t clump, and feels luxuriously creamy going on. Great for those who want big drama and clean beauty in one tube.
4. e.l.f. Lash ‘N Roll Mascara
Affordable yet fabulous, this mascara comes with a dual-sided brush to lift and separate each lash. It delivers dark, rich pigment and lengthens beautifully. As always with e.l.f., it’s cruelty-free and vegan—great for budget-conscious beauty lovers.
3. Thrive Causemetics Liquid Lash Extensions Mascara
Tubing technology for the win! This mascara coats each lash in water-resistant tubes that won’t smudge or flake. It’s super easy to remove—just warm water does the trick. A dream pick for minimalists and those tired of panda eyes.
2. Giorgio Armani Beauty Vertigo Lift Mascara
Sleek, luxe, and powerful—Armani’s Vertigo Lift is perfect for creating elegant, lifted lashes. Its curved brush hugs every lash and provides intense definition. Great for high-end beauty fans looking for a refined finish without clumping.
1. essence Lash Princess False Lash Effect Mascara
Our 1 pick goes to this viral favorite! Lash Princess gives you that full glam, false-lash look with just a few swipes. It’s super affordable, vegan, and adored for its performance. If you haven’t tried it yet, 2025 is your year.
Conclusion
With so many mascaras on the market, it’s refreshing to find formulas that truly deliver. This year’s top picks bring something for everyone—whether you want color, volume, fiber-enhanced length, or a clean formula that feels weightless.
Choosing the right mascara is a personal journey, and the good news is that there’s no wrong choice on this list. So go ahead and explore—you might just meet your new lash soulmate!